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Advertisements: AVOD Advertising That Pays for the Free Tier

Run sponsored placements and video ads across your catalogue, so viewers who never subscribe still fund the platform.

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Advertisements: AVOD Advertising That Pays for the Free Tier

A Non Paying Audience Is Still an Audience

Vodlix advertisements let a non paying audience fund your platform. Many viewers enjoy your content and will never subscribe; a hard paywall loses both them and their attention. Advertising turns that attention into revenue through an ad supported tier, while paying subscribers never see an ad. Sponsored placements and video ads run across your catalogue from the same platform as your subscriptions. For OTT operators, AVOD is how the free tier pays for itself.


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Earn from free viewers

Attention becomes income.

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Sponsored slots

Inside browse, clearly labelled.

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In player ads

Same player, same controls.

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Video Advertising Inside the Player

Video advertising in Vodlix plays inside the same player your viewers already use, with the same controls, quality selector and subtitles. There is no second player, nothing to install and no jarring switch in the experience. Pre roll and mid roll ads are delivered through the same adaptive streaming pipeline as your content. In player advertising keeps the viewing experience consistent while opening a revenue stream from every free tier session.


Sponsored Placements Inside Browse

Vodlix sponsored placements sit inside the browse experience, clearly labelled, rather than shouting over it. A sponsored slot can carry one campaign in one market and a different campaign in another, so advertising can be sold regionally. Placements are managed from the CMS alongside your editorial rows. Sponsored slots that respect the browsing experience earn revenue without degrading the service that keeps viewers coming back.


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Pre roll

Plays after the viewer presses play and before your video begins. Nothing has started yet, so there is nothing for anyone to abandon, which is why pre roll completes more often than any other break. It is the usual home for a brand campaign or a house promo.

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Mid roll

Plays part way through, at an ad marker you set on the title. The viewer is already invested in what they are watching, so mid roll earns the strongest rates of the three. Placement is what decides how it lands: a marker on a natural scene change reads as a break, one dropped mid sentence reads as a fault.

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Post roll

Plays once the video has finished. Fewer viewers stay for it, so completion is the lowest of the three, but it carries the least risk of any break, because anyone who leaves has already watched the whole programme.

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Clear Ad Breaks Viewers Can Trust

Vodlix is straightforward with viewers about ad breaks. Each break is clearly marked as an advertisement, shows its own progress bar and, on skippable ads, displays a countdown to skip. Being honest about the length of a break is what stops viewers leaving during it. Clear ad presentation maintains trust with the audience, which protects both engagement and the value of your ad inventory.


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Who Sees It, Where, and For How Long

A campaign is more than a file and a slot. Ads Manager sets the rules around it, and most of the revenue difference between two operators running the same inventory lives in these fields.


Placement. Ad interval decides whether the break is a pre roll, a mid roll or a post roll, and ad priority decides which campaign wins when more than one could play.


Skipping. A campaign can be skippable or not, and when it is, you set the skip time in seconds. That single number is the lever between completion rate and goodwill, and it is yours rather than a platform default.


Targeting. Limit a campaign by country, by category, by a maturity range, and by which apps it is allowed to run in, so a sponsor bought for the television is not spent on a phone.


Content targeting. Point a campaign at specific videos, live channels or series and cap impressions, which is what makes a directly sold sponsorship of one show possible rather than theoretical.


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The Biggest Screen in the House

Television is where advertising still commands the highest rates, and it is also where a badly placed ad does the most damage. The sponsored slot on your TV apps sits below the hero, in the natural resting place between deciding what to watch and pressing play. It is reachable with a remote, it never blocks the content behind it, and it carries the same creative you are already running on the web. For an operator selling airtime directly, that is a living room impression with none of the production cost of a traditional spot.


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One Placement, Every Screen

Sell the slot once and it renders everywhere. The same sponsored placement reflows into your mobile apps without a separate creative, a separate booking or a separate conversation with the advertiser. That matters commercially as much as technically, because a campaign that reaches phone, web and television as one buy is worth considerably more than three fragmented ones.


Free, Paid, or Both at Once

Advertising does not have to be your whole business model. The most durable services run more than one at a time: a free tier funded by ads that feeds a paid tier, so the catalogue does the acquisition work for you. Vodlix runs advertising alongside subscriptions and rentals on the same platform, and a single title can be free with advertising for one audience and behind a subscription for another. Your reports and sales dashboard show what each model actually returns, which is the only honest way to decide how much of your catalogue should stay free. The full picture of OTT monetization covers how the three fit together.


Frequently Asked Questions

Have questions about taking advantage of this limited-time offer? Check out the FAQ for answers.

How does Vodlix advertising earn from free viewers?
Vodlix runs sponsored placements in browse and video ads inside the player for viewers on an ad supported tier, so non paying viewers still generate revenue through advertising.
Do paying subscribers see ads on Vodlix?
No. Vodlix shows advertising only to viewers on ad supported or free tiers. Paying subscribers on ad free plans never see a sponsored placement or a video ad break.
Where do ads appear on a Vodlix platform?
Vodlix ads appear as clearly labelled sponsored slots inside the browse experience and as pre roll or mid roll video breaks inside the player, both configured from the CMS.
Is there a separate player for ads on Vodlix?
No. Vodlix video ads play in the same player as your content, with the same controls, quality selector and subtitles, so there is no second player and nothing for viewers to install.
Are ad breaks clear to viewers on Vodlix?
Yes. Each Vodlix ad break is marked as an advertisement, shows its own progress bar and, on skippable ads, displays a countdown to skip, so viewers know how long the break lasts.
What is a post roll ad?
A post roll ad plays once the video has finished. Fewer viewers stay to watch one, so completion is the lowest of the three, but it is also the safest break to run, because anyone who leaves has already seen the whole programme.
What is a VAST tag?
VAST is the standard format ad servers and networks use to hand an ad to a video player. Point a break at a VAST tag and the ad is requested at playback, which means campaigns can change without anyone editing the title. It is the route to take when you are selling through a network or filling programmatically.
When should I attach a creative instead of using a VAST tag?
Whenever you want certainty about exactly what plays. Attaching a creative uploads the ad file directly, with no ad server and no external call at playback. It suits house promos, trailers for your own catalogue, and sponsors you sold yourself. Many operators attach creatives as a guaranteed floor and let a VAST tag fill whatever is left.
Can different titles have different ad breaks?
Yes. Breaks are configured per title, so a two minute clip can run without any interruption while a feature carries several mid rolls. Nothing forces one pattern across the whole catalogue.
Can viewers skip ads?
That is a per campaign setting. A campaign is marked skippable or not, and when it is, you set how many seconds must play before the skip becomes available. The player then shows the countdown, along with a counter for how much of the ad is left and its own progress bar.
How precisely can we target a campaign?
By country, by category, by a maturity level range, and by which apps the campaign is allowed to run in. You can also point it at specific videos, live channels or series and cap the number of impressions, which is what makes sponsoring a single show workable.
What happens when two campaigns could fill the same break?
Each campaign carries a priority, so you decide which one wins rather than leaving it to chance. That is how a directly sold sponsorship takes precedence over network fill.
Can I use my own ad network?
Yes. Vodlix works with the ad networks you already sell through rather than locking you into one source of demand, and audience segmentation lets you decide which viewers see which campaign.
Do paying subscribers still see advertising?
That is your call. Most operators run advertising on the free tier only, so subscribing is what removes the ads. Because advertising and subscriptions run on the same platform, you can set that boundary wherever it makes commercial sense.
Can advertising run on live channels as well as on demand content?
Yes. Sponsored placements appear across the storefront including the live areas, so a channel lineup can carry advertising in the same way your catalogue does.
How do I know whether advertising is earning more than a subscription would?
Your reports and sales dashboard break revenue down by model, so you can compare what the free tier returns against what subscribers pay and move titles between the two on evidence rather than instinct.