Hand pick a row or let one build itself, then order the whole home page without touching code.
Vodlix content lists are the rows that turn a catalogue into a storefront. Uploading a library gives you a catalogue; ordering it into rows turns it into a service. A viewer sees roughly three rows before deciding what to watch, so what sits in those rows is worth more than anything buried further down the page. Vodlix lets you hand pick a row or let one build itself, then order the whole page without touching code. For OTT operators, content lists are the shop window.
Exactly the titles, in your order.
Fill themselves by rule.
Arrange the page yourself.
Content lists in Vodlix are shared across every screen. Build a row once in the CMS and it appears in the same order on web, mobile and TV, in the living room and in the pocket. There is no separate merchandising per device. This means a promotion arranged once reaches every viewer at once, and the home page stays consistent wherever it is viewed. One set of rows, everywhere, is what keeps merchandising manageable.
Vodlix content lists come in two kinds. A manual list holds exactly the titles you choose, in the order you set, which suits launches, campaigns and editorial collections. A dynamic list fills itself by rule, such as newest additions, a genre or most watched, and stays current with no maintenance. Both kinds are managed in the same place and can sit side by side on the home page. Manual and dynamic lists together cover editorial control and effortless freshness.
Every Vodlix content list has an active flag, so a seasonal row can be switched off and brought back later with its running order intact. A holiday collection, a sports season hub or an awards row does not have to be rebuilt from memory each year; it is deactivated and reactivated. Lists can also be controlled through the API. Seasonal merchandising without rebuilding is what makes recurring campaigns cheap to run.
The point of all this is that merchandising becomes a daily act rather than a development ticket. Push a new release to the top of the home screen the morning it lands. Build a row around a season, a director or a mood and retire it when it stops earning. Put a sponsored row where it will actually be seen and price it accordingly, which is where content lists meet your advertising. Give a row of your own to whatever continue watching surfaces, so returning viewers land on something they have already started. Then read your reports to see which rows people actually play from, and rearrange next week on the strength of it.
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